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Podcasting Vendors October 17, 2007

Posted by Jeff in NewMediaExpo2008, Podcast and New Media Expo, Podcasting.
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Seldom do you get such a list of high quality vendors for podcasting in one place as here: http://www.newmediaexpo.com/hall2007.htm

Some of these you should recognize… there are others you should seriously check out.

Ambrosia Software
American Recorder Technologies
Aphex Systems
Blogger & Podcaster Magazine
Edirol by Roland
Gigavox Media
L.A. Podcasters
Liberated Syndication
Limelight Networks
MXL / Marshall Electronics
Noble Transcription Services
Oneupweb / Podgarden
Orange County Podcasters
Podcast User Magazine
Sound Ideas
Tool Factory
Trinity Audio Group
Ultimate Ears
U.S. Dept. of Health and Human Services
Wizzard Media

Broadcast Supply Worldwide

Podcasting Magazines October 2, 2007

Posted by Jeff in Blogging, Podcast and New Media Expo, Podcast Books, Podcast Instruction, Podcasting.

I don’t think I’ve ever done a post on these two magazines, but I saw them at the expo this year and it reminded me that I should.

Any magazine that comes out about podcasting is going to have a lot of ads. They’re going to have to be ad driven in order to make enough money to produce the magazine. That’s just a fact. What I like about these magazines though… is that I actually READ the ads. Their all about stuff I need (okay… want) anyway and things that I can tell clients and friends they should be buying (mostly so I can play with them and not have to pay). Also, you’ll see full page spreads on the latest class, conference, or discussion that you should be attending that you didn’t know about before.

Podcast User Magazine
Over 20 issues now, and each one has interviews, news that you should actually read and know, and reviews of upcoming events as well as explanations of past ones. The best thing I like about this magazine is that is usually has some educational articles in it as well. Last month was about microphone proximity. Maybe the very best thing about it is that the online pdf version of it is a free download.

They are on their sixth or seventh issue now, and it has rapidly become a great magazine. Not only does it have reviews of hardware / software, in-depth looks at conferences, lots of short snippets from podcasting news, but the contributing writers are great. The website is a bit of a struggle to navigate and ‘read’ the magazine from, so I suggest subscribing for the $80 a year.

New Media Expo 2008 in Las Vegas October 1, 2007

Posted by Jeff in NewMediaExpo2008, Podcast and New Media Expo, Podcast and Portable Media Expo, Podcast Conferences.
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The name has changed again…

  • 2006: Podcast and Portable Media Expo
  • 2007: Podcast and New Media Expo
  • 2008: New Media Expo

… but from the sound of things, it’s still going to be the best podcasting conference out there and will continue to include talks, vendors, equipment, and software for podcasters and other new media users.

The venue has also changed. Announced at the 2007 conference, the New Media Expo 2008 is going to be:

August 14-16, 2008 at the
Las Vegas Convention Center in Las Vegas, Nevada

Go to http://www.newmediaexpo.com for more information.

10 Secret Habits to Podcast Stardom with Franklin McMahon September 29, 2007

Posted by Jeff in Podcast and New Media Expo, Podcast Instruction, Podcasting.
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Franklin McMahon went through 10 habits to making your podcast a dominate force on the new media scene… and how to be a rock star.  He talked about how these secret habits need to be practiced over and over again.  Here are my notes:

1. Market out of the podcast bubble
⁃ other podcasters first, targeted promo creation
⁃ but not just that, do press releases, tv, radio
⁃ target the world, how to tvs, cell phones, game consoles, etc.
⁃ work social networks and get into where your niche is
⁃ quality of places and what you do with them is better than quantity
2. Take aim at profitability
⁃ your podcast is making as much as you want it now, no more no less
⁃ deal with money, be comfy with it
⁃ make it a mission to make money if you want to, focus on it
⁃ don’t handle revenue or sales, delegate it
⁃ make sure profits help you grow the show
3. Promote what separates you
⁃ look at what you have that others do not have
⁃ be unique and stress your strength
⁃ how many elements does your show contain that can’t be found elsewhere?
⁃ you? you can’t get you on other shows, promote that
⁃ make them love you or hate you, people get passionate about it
⁃ don’t make it so everyone will love it, disagree with some things
4. Be a rock star
⁃ confidence, big vision, no talent needed… just drive, be tenacious
⁃ face forward, market everything with your images
⁃ a lot is luck, chance meetings, running into people, etc
⁃ get a professional photographer
⁃ secret to getting what you want… ask
⁃ audio is intimate, video is personal… fans are dedicated
5. Create a community
⁃ it’s a family, not a show, bring people into your community
⁃ a community will stay with you if something goes wrong
⁃ they can be steered as well, moved to do things
⁃ higher numbers let you take more changes
⁃ start a movement, rally the fans, let them do things
6. Content before marketing
⁃ don’t get lost on the web, keep the content flow going
⁃ under promise and over deliver
⁃ treat stats professionally, not personally
⁃ stats are like waves, need to shake them to get them going
⁃ don’t let production weight you down, low res is better than no res
⁃ blog is not the best website for every show… think differently
7. Don’t make a show, build a brand
⁃ do several shows, formats, ratings, demographics, etc.
⁃ time, skills, imagination, and who… 4 career stages
⁃ niche or go wide, middle ground is boring
⁃ create a new market, a new industry, be first, be best
⁃ know who your market is, keep on topic
⁃ position yourself as an expert, become the go-to person on it
8. Have a game plan
⁃ have a plan, goals, benchmarks, roadmap how it’s going to work
9. Delegate what you’re not good at
⁃ get a designer for your logo and website
⁃ some might not even get to the show if the site is lame
⁃ you may have 30 seconds to win them over on your website
10. Smart Interacting
⁃ message boards vs. emails
⁃ once they are in your world, work hard to keep them
⁃ have other people
⁃ watch when you let people behind the scenes, balance, don’t reveal everything
⁃ keep some things a mystery
11. One more thing
⁃ help others, it always comes back to you

A Look at the Zoom H2 Handy Recorder September 29, 2007

Posted by Jeff in Podcast and New Media Expo, Podcast Audio Equipment, Podcasting.

I was able to demo the Zoom H2 Handy Recorder at the Podcast and New Media Expo today and think I might have another portable recorder in my pocket real soon.  Right now, I’m walking around with a H4, but the little H2 (about the size of a deck of cards) seems to have the same sound quality for less money.  I think if you don’t need the features of the H4 (like multitracking), I’m going to have to say that the H2 is my top pick for highly-portable recording right now.

The unit comes with a small tabletop stand, an adapter that allows it to be mounted on a mic stand, a windscreen, a 512mb SD card.  It will handle a 4 GB card (awesome) and that will get you six hours of 44.1kHz recording or, they say, 138 hours in MP3 format.  Whoa!  Here’s a tip though, you’ll only get four hours of life from the 2 AA batteries that power it… so you’ll need to plug it in if you’re recording that long. It comes with an external power supply.

If you want use it for sound recordings, the unit even has a built in tuner and metronome.  Multiple people or instruments?  It has three microphones, one in the center and two on either side, this not only allows for stereo imaging, but you can also record from the front or rear… even doing Surround 5.1.

The only thing that the guys selling it at the expo said people complain about is the small buttons and interface.  You know… I think I can deal with that for the amount money it costs: $200.  I think the cost, the portability, and the sound quality that I listened to during the demo make up for it.  Also, if the volume is too low when you record, you can actually normalize it.

Here’s a link to the manufacturer site: http://www.samsontech.com/products/productpage.cfm?prodID=1916

This is a great review on O’Reilly Digital Media: http://digitalmedia.oreilly.com/2007/09/13/review-zoom-h2-surround-recorder.html


Screencasting 101 with Don McAllister of ScreenCastsOnline.com September 28, 2007

Posted by Jeff in Podcast and New Media Expo, Screencasting.

Notes from today’s Screencasting session at the Podcast and New Media Expo:

About ScreenCastsOnline
   – Weekly Video Podcast launched August 2005
   – Primarily Mac Software Video Tutorials
   – Over 120+ screencasts

Business Model
   – Free Content
   – Free Show – 640X360 resolution – every fortnight
     o via RSS and iTunes
     o Full show list on website – categorized and searchable
   – Open forum for Mac related discussions and show comments
   – Extra! Membership – $45 to join incl. 6 months, $25 renewal
   – Member only premium content shows
   – Full screencast each week – High Definition, ED & iPod
   – Access to entire back catalogue
     o multiple secure RSS feeds for year and resolution
     o Secure members website with direct links
   – Sponsored shows
   – Affiliate arrangements with software vendors
   – DVD Sales
   – Corporate screencasts
   – Adsense ads
   – Some Statistics (Libsyn L.E.S. Statistics – September 2007)
     o Previous Days Downloads 7,700
     o Previous Weeks Downloads 36,800
     o Previous Months Downloads 127,1414
     o Total Raw Requests 4.4 million

What is a ScreenCast
   – Non interactive video demonstration of software or web applications on a computer desktop accompanied by spoken content.

Benefits of ScreenCasting
   – Extremely effective learning method
   – Visual (Spatial) Learning
   – Relay complex instructions easily
   – Allows viewer to understand context
   – Allows viewer to focus on subject
   – Video – delivered via iTunes
   – Easy to perceive value – training
   – Potential for monetization
   – Deliver HD content in relatively small file sizes (20 minute HD Video = 4.4 GB compresses to 62 MB)

Mac Software
   – Snapz Pro X, iShowU
Windows Software
   – Techsmith Snagit, Techsmith Camtasia Studio
Cross Platform
   – Techsmith Jing Project
   – Know your subject or at least the topic
   – Analyze the best approach
     o Basics – Advanced – Re-inforce
   – Create your materials
     o Scenarios, Documentation, Graphics
     o Set in context
   – Set screen resolution to match capture
   – Use Animation Codec for lossless capture – frame rates?
   – Record in small segments
   – Record in high quality audio
   – Avoid “Dead Screen” as much as possible
   – If you screw up, record again but keep continuity
Additional Capture Tips – From a Mac Perspective
   – Create a new user account for capture
   – Clear menu bar, clear desktop, clear folders
   – Real Time Effects
     o Omni Dazzle
     o Boinx MousePose 2
     o iMovie HD & Final Cut Express – Non editable presets – Use HDV (1280X720) or DV (PAL or NTSC)
     o Final Cut Pro
        § Can use customized settings so will accept virtually any resolution or codec
        § Multi Layer Video and Audio Track
        § Final Cut Studio also includes Motion and Compressor
Specialized Hardware
   – Dual Monitor display
   – Dedicated keyboard
   – Secret Weapon Shuttle Pro2
     o Dedicated Jog Wheel
     o Programmable Keys
     o Macros
Final Cut Pro Trip
   – Switch on the wave form in the audio track
   – Turbo charge your typing
   – Use Freeze Frames
   – Export finished video in full quality from Final Cut pro
     o Pixelmator Tutorial – 20 minutes = 4.4 GB @ 1280X720
   – H.262
     o Scaleable, efficient, excellent results
     o Becoming ubiquitous due to iTunes
     o Flash support H.264
   – Quicktime Pro
     o Inexpensive
     o Fully featured
     o Ideal for single jobs (but can be used for multiple jobs)
     o Can also be used for trimming and basic editing
   – Compressor
     o Part of FC Studio
     o Presets & droplets
     o Multiple Jobs
     o Batch processing
     o Distributed encoding
   – So what values to use to reduce the file size
     o H.264 codec
     o Frame Rate: 12-15 fps (as low as 5fps)
     o Resolution – Reduce in multiples:
     o 1280X720, 960X540, 640X360, 320X180
     o Data Rate: Automatic or experiments
     o Quality: medium to Best
     o Warning – Apple presets make huge files

   – You have content – normal podcasting workflow kicks in!
   – Personally…
     o Website: SiteGround for Hosting, Rapidweaver
     o Media File Hosting: Libsyn – Unlimited bandwidth
     o RSS Feed Creation: Feeder – Multiple Feeds
     o Membership management: aMember
     o Payment System: PayPal
     o coupon code: pnme2007
     o More information on monetizing your podcast: at http://www.podcast-monetizer.com

Podcast and New Media Expo 2007 Session about Viral Video September 28, 2007

Posted by Jeff in Podcast and New Media Expo, Podcasting.
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What makes video viral? I found out at a session at the Podcast and New Media Expo 2007 conference.

Who was there:
– Molly Wood – CNET’s Buzz Report
– Tim Street – French Maid TV
– Brett Wilson – Tube Mogul
– Lynn Langit – Microsoft
– Cathy Brooks – Freelance Producer

When you say Viral Video what do you think of?
– good product
– good packaging
– good distribution
– and something that is remarkable… a video that makes you want to say something to someone about it
– i think of a frustrating endeavor
– a video that appears out of nowhere, crops up
– cannot predict it
– examples: d*ck in the box, ms south carolina , dramatic squirrel, sneezing panda, talking cats
– you CAN plan to have a viral video
– showed the internet people video
– spectacle comes first, then story
– early video documented things (like a train) but viral is a movie (like a train robbery)
– must have emotions triggered by the video (which he stated last year)

Can you plan for virality?
– it’s getting harder to be seen
– send it everywhere (distribution)
– tag it and make the right meta data decisions, have the right thumbnail (packaging)
– prom queen has  great thumbnails
– an audience or a userbase will forward the video around
– planning is key, yes, but it doesn’t insure that you’ll be viral
– everyone does not have to be in on it
– you should have an audience in mind
– it will make the video more effective
– the leave brittney alone guy – 10 million views in one week
– lots of emotions evoked – now has a tv deal
– french maid – funny and sexy
– 6 episodes – last episode has 3 million views on youtube
– meta data terms – girls, sexy, funny, hot, etc. for french maid tv
– faith based podcasts shouldn’t use those :), but there are ones that you should use

How to build an audience?
– what’s the emotional component of your video?
– take small clips that may be viral out of your larger video
– distribute those yourself
– tell them where they can get more content or see the whole video at the end
– emotions: love, joy, surprise, anger, sadness, fear
– you need to trigger at least two of those emotions
– who is out there that hates what you do and how can they be vocal about it

If you have questions about this, comment or contact me.  I just do enough to trigger memories for me. All in all, a very good session on viral videos.

Yes, I AM at the Podcast and New Media Expo September 28, 2007

Posted by Jeff in Podcast and New Media Expo, Podcasting.
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I’ve been asked if I was going… and yes… I’m here now. I will share my notes, observations, and any cool hardware/software that I find with you.

So far, I’ve found some nice hardware/software on the expo floor and went to one session on Podcasting 101. I wanted to go to that session so I could see if there was anything that the first session of the podcasting conference was telling beginning podcasters anything different than I was teaching in my class… and fortunately… it wasn’t different.

More to come.

JeffPodConf  LargeRoomPodConf  PodConfClose

Podcast and New Media Expo Registration February 26, 2007

Posted by Jeff in Podcast and New Media Expo, Podcast and Portable Media Expo, Podcast Conferences, Podcasting.
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DON’T MISS IT!!! – September 28-30, 2007
Ontario Convention Center – Ontario, California

It’s hard to believe the 3rd Annual Podcast and New Media Expo is just 7 months away!

Conference early bird deadline is Wednesday, February 28
$199 pricing for the entire conference ends this Wednesday, February 28. You can save $50 by registering before midnight on the 28th. Click here to go to the registration page now.

2006 Conference Audio
If you missed 2006, you can purchase an audio recording of the entire conference. Details of the 2006 sessions can be found here (Friday sessions) and here (Saturday sessions). Click here for purchase details.

2007 Podcast and New Media Expo Registration Now Open December 6, 2006

Posted by Jeff in Podcast and New Media Expo, Podcast Conferences, Podcast Instruction, Podcasting.

Just a quick note to let you know that online registration is now open for the 2007 Podcast and New Media Expo. The 2007 expo will have an expanded focus on video podcasting and production as well as sessions on advanced techniques to grow your audience.

As always, exhibit hall access, keynotes and after-hours events are free. The conference early bird price is $199 and includes any session in any track.

2007 Conference Tracks:
– Track 1: Audio & Video Podcasting 101 – A to Z for Beginners – Get Up To Speed Fast
– Track 2: Attracting & Growing Your Audience – Low Cost & Guerrilla Marketing Techniques
– Track 3: The Business of Podcasting & New Media – Monetization & Business Podcasting
– Track 4: Advanced Audio & Video Production – Advanced “How To” Techniques
– Track 5: New Media for Educators & Musicians – specific sessions for each

Further details and online registration can be found at: http://www.NewMediaExpo.com.

Contents of this post copied from an email received from Tim Bourquin, Founder of the Podcast and New Media Expo.

September 28-30, 2007
Ontario Convention Center

Podcasting Podcasts October 27, 2006

Posted by Jeff in Podcast Academy, Podcast and New Media Expo, Podcast Instruction, Podcast Marketing, Podcast Questions, Podcasting, Podcasting Podcasts.
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Today I’m basically going to run through my iTunes list of podcasts about podcasting and document them here. I’m always on the lookout for more podcasts for podcasters (and podcasts about podcasters), and I check in with my pod directories about once every two weeks to see if podded (popped?) up. I hope you find these as useful as I do. As always, I’m looking for more and will update this as needed… email me your suggestions.

First, the tutorials and how-to podcasts. Podfading has taken it’s toll on a number of these, and some are dated… but I still save them and use them as resources for people who ask.

Second, podcasts about podcasts. These just keep me informed about who’s doing what in the podcasting world.

Third are the tips, tricks, and other podcasting podcasts.

  • http://feeds.feedburner.com/PublishAPodcast/ – this is based on a seminar addressing questions about podcasting and the how-to’s of starting your own podcast.
  • http://www.podcastingunderground.com – Jason Van Orden’s news and tips on podcasting. Listening to this podcast could distinguish whether you’re podcast is a marketing success or failure.
  • http://www.schoolofpodcasting.com – Some people I’m met love it, and some people don’t. I’m a subscriber! I don’t have time to listen as they come out, but I do queue them up for a while and then listen to a bunch of them during a car or plane ride.
  • http://www.podcastpickle.com/casts/4/ – Today in Podcasting – I haven’t quite figured this one out yet :).
  • http://www.profitablepodcasting.com – Paul Colligan’s podcast concerning issues about the profitability and monetization of podcasting where he interviews people doing it and runs some numbers.  I’d put this on your must listen -to list, unfortunately it doesn’t come out often enough.

Fourth, and last, the must see / must listen-to podcasts that keep me going. Even if you listen for a few weeks and don’t hear anything you like… there will be that day when someone covers something that you just couldn’t have done without.

  • http://pa.gigavox.com/series/podcastacademy.html – I heard these in person, took notes as best I could, but I’ve listened to them all a once or twice since and have found new things to focus on.
  • http://www.thepodcastbrothers.com – don’t miss the podcast, and sign up for the Podcast and New Media Expo next year. The forums are already up!
  • http://geekbrief.podshow.com – this doesn’t specifically address podcasting, but there are some great behind the scenes episodes that let you into their lighting, camera, computer, and studio layout. I’m hooked! There’s also link on the website to their setup (http://geekbriefwp.podshow.com/?page_id=34), and if you’re not a fan… just subscribe and then look at the titles and show notes. Neal and Luria (Cali Lewis’ real name is Luria Petrucci) are great about naming and documenting the shows so you can find what you’re looking for!