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Kiptronic and Revver October 5, 2007

Posted by Jeff in Podcast Advertising, Podcasting.

There were two ad vendors at the Podcast and New Media Expo this year that, if you’re not familiar already, I wanted to tell you about. I am using the first one I list here for a certain situation through libsyn, and will start to demo the second shortly so that I can get some first hand experience at it.

1. Kiptronic
Kiptronic is a dynamic ad insertion company that you can utilize yourself, or use the built in features from your podcast hosting vendor like libsyn. I like it for several reasons. 1 – You can ‘swap’ ads with other podcasters. Record your clips, intros, ads, etc. and search the directory for podcasters who’s podcast you’d like to advertise on, and who might want to advertise on your podcast. 2 – Depending on when/where ads are inserted into your podcast, you can record intros and outros so that the first or last words that your listeners hear can be yours (and not an ad). 3 – you can pick and choose the options of your ads, including the sector of advertisers you’d like to stay with. There is also an area for you to explain to Kiptronic ad-podcast matchers what your podcast is about, and any advertisers you know you’d like to be involved with. 4 – Kiptronic works with both audio and video podcasts.

2. Revver
Revver is for video podcasts only, but is a pretty sweet deal. Designed for more of the video sharing crowd, it would be used for podcasters who want to get their videos out to masses, and don’t mind an ad being tacked onto the end of their video (especially if it’s free, and they get to split the earnings 50/50 with Revver). They actually host your video and pair your video with a targeted advertiser. You can then send that video all over the web, embed the video in your website, or link back to Revver. Whenever anyone follows the link from the last frozen ad frame from your video to the advertiser’s site, that is recorded with Revver and you get the proceeds.

If you’ve got a podcast, ever thought about monetizing it, but thought it was too complicated or hard to do so. Think again. After an account set up on Revver or Kiptronic, you can release your podcasts or upload your videos as usual, and they’ll do the rest. If you have an account with TubeMogul (a company that I told you about a few days ago), they will upload your video to Revver for you.

You may see and hear ads on some upcoming podcasts as I play with these advertisers in order to learn more for my students and clients. As always, as I have good or bad experiences, you’ll be the first to know.



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