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10 Secret Habits to Podcast Stardom with Franklin McMahon September 29, 2007

Posted by Jeff in Podcast and New Media Expo, Podcast Instruction, Podcasting.
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Franklin McMahon went through 10 habits to making your podcast a dominate force on the new media scene… and how to be a rock star.  He talked about how these secret habits need to be practiced over and over again.  Here are my notes:

1. Market out of the podcast bubble
⁃ other podcasters first, targeted promo creation
⁃ but not just that, do press releases, tv, radio
⁃ target the world, how to tvs, cell phones, game consoles, etc.
⁃ work social networks and get into where your niche is
⁃ quality of places and what you do with them is better than quantity
2. Take aim at profitability
⁃ your podcast is making as much as you want it now, no more no less
⁃ deal with money, be comfy with it
⁃ make it a mission to make money if you want to, focus on it
⁃ don’t handle revenue or sales, delegate it
⁃ make sure profits help you grow the show
3. Promote what separates you
⁃ look at what you have that others do not have
⁃ be unique and stress your strength
⁃ how many elements does your show contain that can’t be found elsewhere?
⁃ you? you can’t get you on other shows, promote that
⁃ make them love you or hate you, people get passionate about it
⁃ don’t make it so everyone will love it, disagree with some things
4. Be a rock star
⁃ confidence, big vision, no talent needed… just drive, be tenacious
⁃ face forward, market everything with your images
⁃ a lot is luck, chance meetings, running into people, etc
⁃ get a professional photographer
⁃ secret to getting what you want… ask
⁃ audio is intimate, video is personal… fans are dedicated
5. Create a community
⁃ it’s a family, not a show, bring people into your community
⁃ a community will stay with you if something goes wrong
⁃ they can be steered as well, moved to do things
⁃ higher numbers let you take more changes
⁃ start a movement, rally the fans, let them do things
6. Content before marketing
⁃ don’t get lost on the web, keep the content flow going
⁃ under promise and over deliver
⁃ treat stats professionally, not personally
⁃ stats are like waves, need to shake them to get them going
⁃ don’t let production weight you down, low res is better than no res
⁃ blog is not the best website for every show… think differently
7. Don’t make a show, build a brand
⁃ do several shows, formats, ratings, demographics, etc.
⁃ time, skills, imagination, and who… 4 career stages
⁃ niche or go wide, middle ground is boring
⁃ create a new market, a new industry, be first, be best
⁃ know who your market is, keep on topic
⁃ position yourself as an expert, become the go-to person on it
8. Have a game plan
⁃ have a plan, goals, benchmarks, roadmap how it’s going to work
9. Delegate what you’re not good at
⁃ get a designer for your logo and website
⁃ some might not even get to the show if the site is lame
⁃ you may have 30 seconds to win them over on your website
10. Smart Interacting
⁃ message boards vs. emails
⁃ once they are in your world, work hard to keep them
⁃ have other people
⁃ watch when you let people behind the scenes, balance, don’t reveal everything
⁃ keep some things a mystery
11. One more thing
⁃ help others, it always comes back to you

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