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Screencasting 101 with Don McAllister of ScreenCastsOnline.com September 28, 2007

Posted by Jeff in Podcast and New Media Expo, Screencasting.
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Notes from today’s Screencasting session at the Podcast and New Media Expo:

About ScreenCastsOnline
   – Weekly Video Podcast launched August 2005
   – Primarily Mac Software Video Tutorials
   – Over 120+ screencasts

Business Model
   – Free Content
   – Free Show – 640X360 resolution – every fortnight
     o via RSS and iTunes
     o Full show list on website – categorized and searchable
   – Open forum for Mac related discussions and show comments
   – Extra! Membership – $45 to join incl. 6 months, $25 renewal
   – Member only premium content shows
   – Full screencast each week – High Definition, ED & iPod
   – Access to entire back catalogue
     o multiple secure RSS feeds for year and resolution
     o Secure members website with direct links
   – Sponsored shows
   – Affiliate arrangements with software vendors
   – DVD Sales
   – Corporate screencasts
   – Adsense ads
   – Some Statistics (Libsyn L.E.S. Statistics – September 2007)
     o Previous Days Downloads 7,700
     o Previous Weeks Downloads 36,800
     o Previous Months Downloads 127,1414
     o Total Raw Requests 4.4 million

What is a ScreenCast
   – Non interactive video demonstration of software or web applications on a computer desktop accompanied by spoken content.

Benefits of ScreenCasting
   – Extremely effective learning method
   – Visual (Spatial) Learning
   – Relay complex instructions easily
   – Allows viewer to understand context
   – Allows viewer to focus on subject
   – Video – delivered via iTunes
   – Easy to perceive value – training
   – Potential for monetization
   – Deliver HD content in relatively small file sizes (20 minute HD Video = 4.4 GB compresses to 62 MB)

Mac Software
   – Snapz Pro X, iShowU
Windows Software
   – Techsmith Snagit, Techsmith Camtasia Studio
Cross Platform
   – Techsmith Jing Project
Preparation
   – Know your subject or at least the topic
   – Analyze the best approach
     o Basics – Advanced – Re-inforce
   – Create your materials
     o Scenarios, Documentation, Graphics
     o Set in context
Recording
   – Set screen resolution to match capture
   – Use Animation Codec for lossless capture – frame rates?
   – Record in small segments
   – Record in high quality audio
   – Avoid “Dead Screen” as much as possible
   – If you screw up, record again but keep continuity
Additional Capture Tips – From a Mac Perspective
   – Create a new user account for capture
   – Clear menu bar, clear desktop, clear folders
   – Real Time Effects
     o Omni Dazzle
     o Boinx MousePose 2
     o iMovie HD & Final Cut Express – Non editable presets – Use HDV (1280X720) or DV (PAL or NTSC)
     o Final Cut Pro
        § Can use customized settings so will accept virtually any resolution or codec
        § Multi Layer Video and Audio Track
        § Final Cut Studio also includes Motion and Compressor
Specialized Hardware
   – Dual Monitor display
   – Dedicated keyboard
   – Secret Weapon Shuttle Pro2
     o Dedicated Jog Wheel
     o Programmable Keys
     o Macros
Final Cut Pro Trip
   – Switch on the wave form in the audio track
   – Turbo charge your typing
   – Use Freeze Frames
Encoding
   – Export finished video in full quality from Final Cut pro
     o Pixelmator Tutorial – 20 minutes = 4.4 GB @ 1280X720
   – H.262
     o Scaleable, efficient, excellent results
     o Becoming ubiquitous due to iTunes
     o Flash support H.264
   – Quicktime Pro
     o Inexpensive
     o Fully featured
     o Ideal for single jobs (but can be used for multiple jobs)
     o Can also be used for trimming and basic editing
   – Compressor
     o Part of FC Studio
     o Presets & droplets
     o Multiple Jobs
     o Batch processing
     o Distributed encoding
   – So what values to use to reduce the file size
     o H.264 codec
     o Frame Rate: 12-15 fps (as low as 5fps)
     o Resolution – Reduce in multiples:
     o 1280X720, 960X540, 640X360, 320X180
     o Data Rate: Automatic or experiments
     o Quality: medium to Best
     o Warning – Apple presets make huge files

Distribution
   – You have content – normal podcasting workflow kicks in!
   – Personally…
     o Website: SiteGround for Hosting, Rapidweaver
     o Media File Hosting: Libsyn – Unlimited bandwidth
     o RSS Feed Creation: Feeder – Multiple Feeds
     o Membership management: aMember
     o Payment System: PayPal
     o coupon code: pnme2007
     o More information on monetizing your podcast: at http://www.podcast-monetizer.com

Comments»

1. convert m4p - May 16, 2010

It’s your discovery, good job!

2. video converter review - June 23, 2011

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