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The Seven Stages of Podcasting – Podcast Transcript 22 August 10, 2007

Posted by Jeff in Podcast Transcript, Podcasting.

Transcript to “The Seven Stages of Podcasting” (5:21) released Friday, August 21, 2007 (click here to listen):

Hi, this is Jeff Frey from the why and how of podcasting. Today, I want to talk about the 7 stages of podcasting as I see them, and go through them to understand what tools you need to complete each stage. I could do a podcast about each of these stages alone, so let me get right into it.

Number 1. Prepare – all you need is your brain, a computer, or even just a pad and pencil to think about who you’re podcasting to, why, how long it’s going to be, and what you’re going to say. There’s a lot of info on my blog (jdfrey.wordpress.com) about how long podcasts should be, what to say, and a lot of info online in general about niches and markets for podcasting… so I won’t spend a lot of time here talking about stage one… but… it’s important to know where you’re going, before you start.

Stage 2. Record – you’ll need an audio or video recorder for this… it could be a video camera worth thousands of dollars, or a tape recorder, what ever you do, try to get the highest quality recording that you can. Most people these days are recording with a high quality mic though an interface directly into their computer. Again, see my blog for advice on digital recorders, microphones, and interfaces. It is crucial that you get the highest quality recording that you can because you can only do so much to enhance sound quality in the next stage. The end result is directly proportional to the quality of this recording on the front end.

3. Produce – once the audio is in your computer, you’ll need some software to add effects, splice out what you don’t want, add lower thirds or back ground music, and things like that. As I said, I could do a single podcast on each of these stages that I’m talking about, but this one, I could do a series on. My best advice about this stage is to pick a software package that you think you’ll be comfortable with based on demos and research, then learn it as best you can. Know everything there is to know about the capabilities and use it to it’s fullest. If you do this, your podcast should come out at a very high quality based on your expertise with the software. The hope then would be that you outgrow the software after a time and move up to a higher level of software… taking the quality of your podcasts higher as well.

Stage 4. Encode – your podcast is usually saved in a format consistent with the software package you are working in. You’ll most likely need to export that file to a format that can be accepted by podcatchers and played on any computer around the world. This used to be a longer process requiring specialized software, but now a days… most recording, editing, or production software packages have this feature built in.

The next 2 stages are provided for you if you sign up with an online podcasting host.

Stage 5. Upload And stage 6. An RSS Feed

Basically, you need somewhere to put your podcast, and you need and xml file to point podcatchers to so they know where and how to get your podcasts.

If you’re doing these yourself, you need space on a server that is accessible by the internet, and you’ll need to lookup podcast xml or rss feed files online to get an idea of what you need to write. An xml editor isn’t a bad idea either, just to keep track of what you’re doing a little easier than a plain text editor.

Lastly… stage 7. Subscribe. Always download a bunch of podcatchers (such as iTunes) and subscribe to your podcast. Look at how your podcast title and subtitle are listed. Look at the description and verify any links you may have put in there. Make sure the file comes down complete and of the same quality. Just double check what your viewers and listeners are going to read, see, and hear right away so that you can catch any errors immediately… before someone sees a mistake. If you do this, I guarantee that one day you’ll find a mistake somewhere on some system that you wouldn’t have known would have been there otherwise.

So, to recap, the seven stages are
6-Rss feed

If it sounds a little too simple, that’s because it is. I have no doubt that with the right equipment and software you can create an amazing podcast in short order. This approximately 5 minute podcast takes me about an hour total to do… but most of it (probably a half hour) is spent in stage one since I script all of my podcasts ahead of time. Recording, if I do it in a few takes is about 15 minutes. Producing and encoding is easy with presets that I have (maybe 5 or 10 minutes)… and then with libsyn, the online hosting service I have, maybe another 5 to post. A quick check of my podcastchers, and I’m done.

If you have questions or comments about these stages or need some more info about some of the things I passed over quickly here, just send me an email… jdfrey at rice dot edu. I look forward to hearing from you… and as always… thank you for listening.



1. Jeff - October 5, 2007

I like this… apparently there’s an 8th stage of podcasting: http://basler.tumblr.com/post/9004226

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