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Blogging and jdfrey.wordpress.com – Podcast Transcript July 23, 2007

Posted by Jeff in Podcast Transcript.
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Transcript to “Blogging and jdfrey.wordpress.com” (4:24) released Monday July 23, 2007 (click here to listen):

Hi, this is Jeff Frey from the Why and How of Podcasting.  I have a new course coming up at the Suzanne M. Glasscock School of Continuing Studies in about 6 weeks and I want to take the time in between to start up my weekly podcasts and daily blog again.  I took a break for a while after the last course, and I actually took the time to do a bit of studying and training myself.  I have a whole new set of ideas and technical advice to share with you about podcasting, especially with specific podcasting concentrations… meaning… podcasting about and at your business, church, school, online service, etc.

Today, I want to talk about blogging as a… a kind of a partner to audio podcast.  There are obvious similarities and differences between audio podcasting and blogging, and I’d like to talk about them along with a note or two on how to use blogging in conjunction with podcasting to get your message across.  Bottom line is, blogging can be a great companion to your audio podcast, or vice versa.

So… what are the differences?
One. Podcasting is audio, blogging is text – that means that podcasts are listened to, and blogs are read… that means the podcasts are for more auditory people, blogs for visual (again, unless you’re video podcasting) – that is important in that you can reach different types of people with the different delivery methods.  That’s why I post my podcast transcripts on my blog… people who don’t listen to my podcast, but read my blog, essentially just got my podcast.

Two. Because of technology and production, it’s easier for people to blog than to podcast.  Why is this important?  If you have a message that you want to get out to your audience quickly, and you have a blog, you can just type it out there quickly… an internet connection is all your need.  It’s also easier to reference things from within your blog than podcast.  I use my blog all the time to put links to things on, and then say “go see this link” in my audio podcast.

Three. Blogs are more viral than podcasts.  What does that mean?  A viral blog post (let’s say for example) is when it has something in it that causes people to pass it on to other blog sites, email links to others, and spread through the internet creating an exponential growth in the message’s visibility and effect.
(see http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci213514,00.html)

It’s easier for someone to read what I just read and for someone to pass a link on than it is to send a podcast to another person and tell them to listen to minute 4 through 5… or something like that.  Videos are viral because you can watch them quickly, and though a service like YouTube or Google, they are easy to link to.

Four and lastly. The provider writes a blog or speaks a podcast.  This is related to number one, but is different in that it’s coming from the other direction.  Fact is, some people are skilled writers, and some skilled speakers. Some have a pleasant way of putting words on paper, and some have pleasant speaking voices.  So, in this case, know your strength.  If you want to have a blog, but aren’t a good writer, find a proofreader.  If you want to podcast, and don’t think you’re voice sounds very good… get some good processors and effects (that’s a bit of a joke).

In general, I recommend people at least have a space to post their transcripts and show notes.  If on a website, that’s okay, but if on a blog that listeners or readers can subscribe to, even better.  I continue to blog about podcasting ideas, post show notes, and communicate with people through comments and feedback on jdfrey dot wordpress dot com.  Go there, and check it out as an example of what I’ve been talking about here.

This is Jeff Frey from the Why and How of Podcasting… thank you for listening.

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