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Podcast Formats: Single Speaker / Multiple Topics January 30, 2007

Posted by Jeff in Podcast Formats, Podcasting.

Yesterday I talked about a single speaker with one topic… but today I want to talk about a few examples with one speaker and multiple topics.

Example 1: http://geekbrief.podshow.com

Great podcast about tech news and gadgets: single speaker, multiple topics, but all in the same field.  Sometimes she ventures off about something, or rants about a product, but for the most part… she’s directed at giving you tech and tech gadget news.
Why does this work well?  Having multiple topics can draw multiple people groups in.  Let’s say you’re podcasting about health news.  If you cover a men’s topic, and a women’s topic… you’ve brought both men and women to your podcast… maybe you can do a podcast on diet, exercise, and work related issues surrounding them.  That way, you pull in a conscientious eater, a gal that goes to the gym, and a guy at work that doesn’t have time to think about either but really wants to.

Lesson: vary your content, but keep it around the one topic.

Example 2: http://www.schoolofpodcasting.libsyn.com

So, why does this work?  He delivers content to you, some you care about, and some you don’t.  If you don’t, he only spends a short time on it, and gives you a preview of what you’re about to hear in the whole podcast.  So, even if the thing you’re interested in doesn’t show up until last, you can deal with it.  (This is how local news and Hollywood news shows work… at the start of the show they show you a clip of what’s ‘coming up’… like a huge wreck or girls in bikinis… but they don’t actually show you the story until it’s 58 minutes through the 1 hour broadcast.)

Lesson: let people know what you’re going to be talking about, and don’t spend too much time on one topic.

Tomorrow… multiple speakers.



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