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The Podcast and Portable Media Expo Sessions October 4, 2006

Posted by Jeff in Podcast Academy, Podcast and Portable Media Expo, Podcasting.
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This is a synopsis of the top three sessions that I attended at the Podcast and Portable Media Expo. I have to preface it by saying that the Podcast Academy (see my notes on yesterday’s post) the day before the conference covered a lot of the information that the expo sessions did. I would suggest anyone thinking about podcasting, already podcasting, interested in what others are podcasting, or who wants to know about issues surrounding podcasting… find the next Podcast Academy and go to it. The past podcast academy tracks have, of course, been podcasted… you can find them here.

Amateur Means You Do It For Love
Dave Slusher, Evil Genius Chronicles
No one knows anything definitive about which way podcasting is going, in the ‘big bang’ of podcasting the universe hasn’t stopped expanding. Monetization? The apostle Paul didn’t say money was the root of all evil, he said the love of money is the root of all evil. So don’t let people make you feel bad about making money, but it’s not the point of podcasting.

Questions to ask yourself if you want to get into podcasting… he asked these of his podcasting listeners.

Q: Why would you start doing this? A: i’ve got creativity to burn, i want to hear what i’m talking about, raise awareness.

Q: What kinds of things would you want out of it? A: the ability to communicate your experiences, impacting the people around you with your message, leaving an audio record of yourself.

Q: Why would you love doing it? A: the power of expression, feedback and love from the listeners.

Q: What would make you stop doing it? A: if you’re not doing justice to the thing your doing, the subject matter isn’t really interesting to me anymore, i’ve said everything i have to say, i want to do something else.

Q: How do you know you were a success? A: if i feel like i’ve done something interesting, if you’ve gained a skillset and have learned something, feedback from people.

Guerrilla Podcasting: Producing a Great Show With No Staff, No Time, and No Budget
Kevin Crossman, Frat Pack Tribute Podcast
Stick to niche content. A podcast is not a blog. Good topics are anything to do with music, tv, movies, travel, etc. Podcasting should be the extension of a good website. Buy and read the book Guerrilla Marketing – by Jay Conrad Leinson.

Topics covered:
– use unconventional promotion when possible, free publicity, word of mouth
– viral marketing – use listeners to spread your podcast
– time management – how much time can you commit? enough to do a great podcast?
– think about all the time needed for content, interviews, audio production, website, etc.
– record a test show – give it to family, friends, etc. and get input
– promote the show on forums, sending promos, etc.
– 30 minute podcast will take 3 hours to produce (average survey done)
– time savers? go live vs. multitrack? if live – castblaster software
– if multitrack – audacity, garageband3, adobe audition
– microphone and mixer is probably needed as well
– domains – http://www.yourshow.com, friendly url (not long), reserve alternatives as well
– media/website hosting – $10 / 1000 GB to unlimited bandwidth
– can use feedburner, but make sure they subscribe through your site
– separate your listeners – interested to intense
– solicit feedback from the listeners, and keep them informed
– let users leave voicemail and use it on your podcast k7.net – pick a number that is rememberable
– blog comments, show message board, allow people to email, send text attachments, audio files, etc.
– newsletter sent to listeners of the show
– get a po box so that people / consumers can send you things
– make use of online surveys – anonymous feedback (podtrac?)
– record the first entry in the rss as a promo and have it available, re-record it as needed
– forums – pickle, alley, 411, – yahoo podcasters group – get your name out there
– look professional – business cards, brochure, media, etc.
– learn more about podcasting as 411, confessions, underground, school of, today in, etc.

Promoting Your Podcast: Cost-Effective Strategies for Building Your Audience
Jason Van Orden, author of Promoting Your Podcast
– podcasting consultant – podcastingunderground.com
– internetbusinessmastery.com, gothamcast.com
– use guerrilla marketing – targeted, measurable, and cost effective
– walk a day in your listeners shoes
– itunes – browse, category, or search – can you find yourself?
– quality content, album art, release content regularly, feedvalidator.org
– title, description, keywords, subtitle / title:subtitle very important for keywords
– keywords are king – nichebot.com
– show notes, transcripts, supplementary articles
– casting com – transcript your show? (now it’s searchable)
– email list – create your own traffic, alternate means of communicating
– getresponse.com, awebber.com
– monetization – easy to make money with clicks (affiliate commission)
– call to action above the fold on the website
– provide clear instructions (rss, itunes link (itpc://), copy this link into…)
– press releases – create a story about it (prweb.com)
– podpress (plug in for wordpress), audible wordcast
– multiple formats with transcription

I know that some of the notes above are basically just keywords to trick my brain into remembering what was said… so if anyone is confused by what you see here… just comment on what you’d like me to clarify.

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