The Podcast and Portable Media Expo – Day 2 Keynote September 30, 2006Posted by Jeff in Podcast and Portable Media Expo, Podcasting.
Andrew Michael Baron, Rocketboom
This was more of a general session on rocketboom instead of a keynote, but still fairly interesting. Rocketboom is a ‘videoblog.’ If you take a popular blog, it has certain components. He explains that his videoblog is the same (title, topic, commentary). He also advised, as everyone does, that it’s good to set yourself up as filling a niche. Identify your audience, even if it’s a handful of people, and target them intensely. Get them involved. He started a wiki with info about the show, frequently asked questions, user feedback, etc.
They put out nine different video formats and part of why he thinks the show is so successful is that they put out rocketboom so it can be shared. He wants it to be as pervasive as possible. Not setting out to monetize it, he was just concerned about getting the content out there as far as he could. Then, he ‘gives’ things to his listeners that he thinks they would want (basically ads that they would be interesed in). Some of the dollar amounts that he was talking about were… high. Rocketboom is making a lot of money using that strategy.