Jeffrey Daniel Frey’s Blog

http://www.tubemogul.com

TubeMogul is a company that will take your video and upload it to multiple video sharing sites (like YouTube, Google Video, Revver, etc.) and then display back to you statistics on where you’re getting the most play (among other things).

Best of all, it’s free… and it’s open to independent podcasters as well as major companies.

I also like the analytics because they can be downloaded for certain periods and emailed to advertisers, so they have solid numbers on your videos.

Some people only do a podcast and do not put their video on other video sharing sites for fear of ‘losing control’ of them.  I agree, having to check 2, 5, or 10 other sites to see how many hits you get would be a bit hectic, but with tubemogul, they take care of all that for you.

Check them out, and if anyone tries them or is using them, email me or comment and let me know what you think.

The last post I did listed a few podcast directories for you to submit your podcast to. I received an email with a link that I should have included since I’ve used the link before and it was helpful. So, if you’re feeling ambitious, go ahead and submit your podcast to the directories listed on this page…

… where_to_submit_your_podcasts.htm…

… all 70+ of them.

Promoting your podcast might not be as hard as you think. If you sign up with the right host, submit your podcast to the right directories, and do a bit of the right work on the front end to let people know you’re around… you’ll start to pick up listeners pretty quickly.

1. Sign up with the right host. I had a previous post about postcast hosting providers, but one other thing to note that I didn’t mention is what the host does for you when you release a podcast. Does it automatically get posted to a website or a directory? Do they let other directories know that you’ve released another podcast (sometimes referred to as a ping)? Take that into consideration when selecting a host.
2. Submit your podcast to the right directories. The most popular podcast directories right now are:
   • iTunes
   • Podcast Pickle
   • Podcast Alley
   • Odeo
   • Yahoo
   • PodcastDirectory
   • IndiePodder
   • Podcast.net
   • PodcastingNews
3. Do a bit of the right front end work. All your work will pay off, but this bit is quick and will get you very far in a short amount of time.
   • Submit a press release about your new podcast. I talked about press release companies in a previous post.
   • Head out to blogs, other podcasts, forums, news groups, etc. that have something to do with your podcast topic and comment, tag, make suggestions, and add your podcast link while you’re doing so.
   • If you’re doing a video podcast, create a ‘commercial’ about your podcast and post it on video sites like youtube, google video, vimeo, and revver.

Always remember that maintaining a blog around your podcast has great advantages as well. The more topics and text that you have in your blog with pointers to your podcast draws potential listeners to your podcast.

I did a post a couple of days ago about podcast directories using the term “educational” to be anything that supposedly teaches you something. Don’t get me wrong, I think delivering educational content is the highest form of podcasting! I used “Grammar Girl’s Quick and Dirty Tips for Writing” and a “Hockey-site where you’ll find all the information you need to succeed in professional hockey” as examples… because I’m subscribed to both of them.

I like to distinguish, however, between educational institution podcasts (K-12 and Higher Ed Podcasting) and podcasts for the general public. Here are a few links you can check out to help you search through “educational podcasts:”

• Fordham University ’s Regional Educational Technology Center (RETC) in New York City does podcasts where they have conversations about technology and education with leaders in the field, and they publish a pretty good list of podcasts from educators: http://www.podcastforteachers.org/Who’sUsingPodcastingInEducationAndHow.htm
• The Education Podcast Network is a website and directory created in an effort to bring together into one place, the wide range of podcast programming that may be helpful to teachers looking for content to teach with and about: http://epnweb.org/
• A “higher education podcast repository:” http://ed-cast.org/default.aspx
• Russell Educational Consultancy and Productions (RECAP) has a directory on the site. They are specialists in consultancy, professional development, and support for school improvement, inclusive education, and ICT: http://recap.ltd.uk/podcasting/
• Podcast Alley: http://www.podcastalley.com/podcast_genres.php?pod_genre_id=7
• This podcast directory also has educational institution categories: http://www.ipodder.org/directory/4/podcasts/categories/educational
  (iTunes has a similar Educational section where the podcasts are sectioned up between the categories of Educational Technology, Higher Education, K-12, Language Courses, and Training.)
• Learn Out Loud: http://www.learnoutloud.com/Podcast-Directory
• I found some podcasts listed here that I didn’t find anywhere else: http://www.podcastingnews.com/forum/link_6.htm?sid=29ac6133535dc5e7e1f0211dabdea9aa

There are obviously more out there, but these will get you started in checking out the wide range of podcasts in education.